Google Talks about their latest updates - Google

Finally, we got Mat Cutts, Google’s head of search spam, on a random chat with Danny Sullivan, in SMX Advanced, the search marketing conference 2013 and he unraveled Google’s latest and upcoming mystery moves to the awaiting world.  The question-answer round that followed is quite interesting and I have extracted some key points out of that. Cutts was so excited that he went on explaining and announcing so many new things Google has planned to come up with and it will obviously be interesting to the SEO professionals.

Peak of the Talk:

1) Google’s latest search algorithm update targeting Payday Loan like spammy queries: Google has come up with a set of new search algorithm the target of which is spammy queries like Payday Loan, casino terms, pornographies – such heavily spammed searches and wrongly configured mobile sites and illegally built SEO and links.

2) Google’s Monthly Panda Roll: Google thought of updating Panda algorithm regularly, suppose once in a month. It will be like a repetitive cycle getting updates in a particular time and emitting its impact for the next 10 days. From now on Google has no need to announce Panda Rolling update for the cycle will be renewed every month on that particular period.

3) Inclusion of URLs in Google Webmaster Notifications as Examples to make you aware: Having URLs pasted on Google Webmaster Notifications will make problem areas clearly understandable. This facility is coming very soon. For each penalty you get from Google, you will find sample URLs (showing how you got penalties) which will give you a clear idea of how to make your link penalty-proof.

4) Google’s Speed Penalty for Mobile Websites: Google is introducing a speed measuring factor for mobile websites. There is still enough time, webmasters and SEO professionals update your mobile sites for catching up with Google’s speed monitoring tool. However, Cutts didn’t explain it in detail as this feature is still in potentia but it’s better always to make preparations early.

5) Newly Structured Google Dashboard: Google Dashboard will get a new Beta look. You will see more errors, messages and more reporting based on the data structuring which you built your website.